Finding a good place to market and advertise your products, services and websites is like a dream come true for the online advertisers. With the emergence of social media sites like Facebook and Twitter people today have ample opportunities to advertise online. Among all the social media websites Facebook advertising has become very popular in the recent times. With 900 million users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you.
There is much more to marketing on Facebook than just creating a profile. Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of. In this article, I’m going to tell you how you can use the medium of Facebook to increase your customer base as well as retain the ones you have!
Some of the important points which should be kept in mind for a successful Facebook marketing are as follows:
Creating a interesting and attractive profile: Your profile begins with a quick summary of who you are, giving friends an easy way to see where you live now, where you’re working and more. A collection of recently tagged photos also shows what you’ve been up to lately. By creating a profile for yourself or your business, you are establishing your identity. This will take you a long way in developing relationships with fellow users and in positioning your business. Don’t forget to add a descent profile image and regularly post pictures and videos of the product or service you are promoting.
Making fan Pages: Facebook Pages, known as Fan Pages, are specifically designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers.
Be Unique and Keep Updating: There’s nothing more boring than bland Facebook pages. Try to add lots of personality and fun to your profile. If possible, try to create applications just for your page. Offer something different so that your target audience keep coming back.
If one markets on Facebook keeping these simple things in mind he/she will surely benefit.
I will post regularly some more tips to make your Facebook marketing experience more enriching and fruitful.