Is Guest Post Blogging Still A Viable Part Of An SEO Campaign?

There has been a lot of talk recently about guest post blogging no longer being a good idea as a part of your SEO campaign. However this isn’t entirely true, it can still be an important part to any campaign and it can help a website to boost its ranking and page authority. However it must be done correctly in order for it to work successfully for you. The higher the website ranking and authority, the more traffic the site will generally see and the more potential customers the website has. So let’s take a look at why using a guest blogging service is a viable option for SEO.

How a Professional Company Can Help Get You Noticed

If you are considering posting on guest blogs as part of your campaign bear in mind that this will not necessarily work if you are posting to just any sites. In fact if you post content on sites not related to yours or which are ranked poorly or have been penalised, you could do more harm than good. This can be where you will benefit from hiring a professional company. A professional will know that to benefit from posting you have to post quality content and you have to post it to sites that are in the same niche area and which are relevant and to sites that haven’t been penalised. So what are the main benefits to guest posting?

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It Will Help You Get Noticed In Search Engines

When a guest post is made a do-follow link is included at the end of the post and providing the post has been made on a site with good authority and page ranking, this will help you to get noticed more in the search engines. Backlinks such as these are a great way to get better Google rankings, which leads to more website traffic and in effect potentially more customers.

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Your Site Become Even More Visible

By guest posting on well ranked sites the backlinks will be favoured by Google and this means your site is more likely to be highly ranked in the search engines. This means that essentially the site becomes more visible and when it becomes more visible more people will know about it and this means that your sales could increase dramatically.

As you can see posting on other blogs can still be a great way of getting noticed in search engines, boosting rankings and page authority.


by Allison B Blackburn