Online business (e-commerce) is definitely the most promising form of business as far as global coverage is concerned. There is a great niche online and it takes only little effort and your product is sold. While there are already well laid procedures for example for payment and shipping, one must make sure that they reach their target market, study their needs, tailor-make products for this need, market the product to this people and make business. Traditionally, these procedures were done on a local platform with analog means like free samples and word of mouth. They worked and still work for the ‘small players’, but if you are aiming for the stars, going global is inevitable.
Blogs, especially social media, have formed a very opportune avenue for business in the following ways.
· The most important thing is the people. These are the potential customers or clients. They are available from all over the world and from all walks of life. You have a chance to meet them on a personal level and sell to them your product or service or even seek their opinion if they already are users.
· Market research is also made very easy by the social media. This ranges from seeking personal opinions on a personal level, voluntary surveys or even paid surveys. These make it very easy for any marketer or producer to provide the best that their clientele want and need. The same can be said of the general opinion and response online on other products that one can take advantage of. A good example would be found in the number of views of a particular genre of video clip.
· Advertisement is also a very important aspect of business that is also made better by the social media. As earlier indicated, there are millions of visitors to the social websites every single minute. Place your advertisement on these websites and you are sure to get your message across, selling your product like you intended.
It is important to understand the very role of social media in e-commerce. While e-commerce has been evolving for quite a long time, blogging and social media has only recently got the sweeping attention and uptake the world over. The two merge at the point where e-commerce flourishes where mass online viewing is possible.
For every aspiring business person with a global vision, online business, whether just marketing or the full portfolio, should be made a priority. And whether personally handled or through third parties, social media should be sought for better results.