Why Blogging Is Important for Your Brand

Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.

Blogging is important for businesses today

  • To build trust among your audience by bridging the gap between you and your prospects
  • To engage with prospects online through feedback, comments and questions
  • To get better search engine rankings on the web through quality content

Blogging helps in boosting a company’s credibility, visibility and salability. However, blogging as a marketing tool needs to be done correctly. Here are some best practices to successful blog writing.

  • Undertake intense research to understand what your audience wants to read
  • Zero in on a content theme to base your blog on for instance you can write on current market trends, marketing strategies and so on.
  • Write interesting, authentic and valuable content. But keep it short.
  • Your blog content should be unique and high in quality. This is not only important to keep your readers engaged but also from search engine optimization point of view.
  • Add keywords in your blog posts. Use keywords you think you need to push for your business to be found on the web.
  • The title of your blog is very important. So give an appealing title to all your blog posts
  • Integrate your blog in your website and keep updating it
  • Design and personalize your blog to give it a professional look
  • Update your blog every day with fresh content. Avoid repetitive content.
  • Announce your blog launch through a press release
  • Invite other bloggers to guest write a blog
  • Include pictures, videos and audio wherever possible to build readership and to make your blog more attractive.
  • Include links to your website or other relevant sites to increase credibility
  • Encourage people to leave a comment or share your post and respond to those comments quickly.
  • Share your blog posts on other social networking sites that your active on
  • Add your Facebook, Twitter and other social profile links on your blog, to make it easy for your readers to share your content
  • Add tags to your blog posts
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The most important thing is to understand that the way you deliver your message is as important as the message itself. So why wait? Pick up a topic and start blogging your way to marketing success.

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by Vardharaj P Kawde

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