Facebook Marketplace was launched around a year back, and currently, it is extremely popular amongst habitual car buyers and sellers. The marketplace has become a popular alternative to Craigslist, the classified ad giant. However, it was not always this way.
When Marketplace went live, a lot of car buyers and sellers had complaints regarding the listings. They were limited, and users encountered a lot of chronological issues. With searches available only on location, prices, and keywords, Marketplace was far from the ideal car buying and selling place online.
However, this year, Facebook has made plenty of additions to Marketplace, which has established itself as a popular place for trading in cars. At this point in time, it is very much at par with other car shopping sites, and here are a few reasons why Facebook Marketplace is a great place to buy or sell cars.
Massive Additions to Existing Listings
If options on Facebook Marketplace seemed limited, it truly is a thing of the past now. Partnerships and deals with leading names such as Cars.com, SocialDealer, and Edmunds have resulted in listings that cater to every kind of car buyer. The options now are truly vast, which makes it the perfect place for buyers to look for the cars that they truly want.
Added Search Filters
A huge reason behind the unpopularity of Marketplace previously was the lack of sufficient search filters. Filters were earlier limited to keywords, prices, and locations. However, car buyers can now filter the search results by make, mileage, model, year, and vehicle type as well. Such extensive search options make it one of the most comprehensive online car shopping destinations.
Direct Communication with Dealers
Perhaps the most innovative feature that Facebook Marketplace has to offer is the messaging option, which users can use to contact automobile dealers directly. This is a great way to bridge the gap between sellers and buyers, and it gives users the chance to ask specific questions directly to the people who can answer them best.
The Facebook Advantage
Facebook is not just a social networking site now, it is a global brand that has a following in almost every part of the world. Millions of users log into their Facebook profiles each day, and many of them use Marketplace too. This makes Marketplace a great place for sellers to find buyers and vice versa. In the coming months and years, Marketplace is set to become even more popular, which guarantees more options for buyers, and more buyers for dealers.
Facebook Marketplace is sure to be a delight for car enthusiasts in the future. After its initial disappointments, it has come back with a bang, thanks to the much-needed tweaks incorporated by the developers. With its wide range of options for both buyers and sellers, Marketplace is the place to be if you want the car of your dreams at a great price. The added advantage of direct communication with dealers and sellers gives users a sense of transparency, allowing them to bring home not just the cars they need, but the cars they want too.
by Ben SK