The advent of cheap airline tickets has opened up a whole new philosophy and way of travel. Suddenly at the turn of the century it became possible to fly short distances whilst paying prices comparable to taking a bus or train to a destination. The increase in budget airlines increased the competition between air travel companies and resulted in a continuation of the driving down of prices. This was especially the case in Europe, where business dictated that many individuals would need to travel regularly between countries within the continent. Holiday makers too, were soon encouraged by less expensive flight tickets and popular routes for holiday makers resulted in healthy profits for numerous airlines whose ‘no frills’ policy surprised many industry experts to a certain extent with their success levels.
By no means was this flying revolution limited to European countries. A similar model has proved very successful in North America. Again, travellers have been presented with a choice of airlines that do not charge high rates for their tickets. In exchange, flyers are offered great value for money for their holiday, as well as a flight that does not include any extras. Therefore, passengers will not be able to enjoy complementary beverages and food. However, this has proved a sacrifice that huge amounts of travellers every year are willing to sacrifice. After all, there is nothing stopping people buying food in the airport and eating that once in flight. This proves much more economical than flying with a traditional airline that offers food with the flight ticket but at a far more expensive rate.
The spread of budget airlines continues and they are, for example, extremely popular in China where people have to travel huge distances to get to different provinces. Often flying saves hours or even days in travel time. The advent of affordable flight tickets has been a very welcome development and is allowing more and more the freedom to travel quickly and effectively without incurring dramatic costs.
Emerging markets such as countries in Africa have also got in on the act. Cheap air travel is possible in and around Eastern Africa for example with a number of companies beginning services that aim to cut the cost of flying in Africa. However it is perhaps unsurprising that the regional economic powerhouse, South Africa, is the country that leads the way when it comes to budget airlines that have top reputations. A number of airlines are vying for the public’s affections and regular flights are available linking South African cities to each other as well as to other cities in the wider Southern African region. Therefore it is now very easy to buy cheap flights in South Africa whether you are in Cape Town, Johannesburg, Durban, Bloemfontein or Pretoria.
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