Started by B. C. Forbes and Walter Drey in 1917, Forbes Africa is published as a biweekly magazine. The original name of the magazine was Forbes: Devoted to Doers and Doings. Its current editor-in-chief is Steve Forbes, and its CEO is Mike Perlis.
At the time, B. C. Forbes was a financial columnist for Hearst papers, and Walter Drey was the General Manager of the Magazine of Wall Street. While B. C. Forbes went on to become the Editor-in-Chief, Walter Drey became the Vice President of B. C. Forbes Publishing Company. Ever since, the publishing company has stuck to being a family run business, with its headquarters in New York City, where all its primary competitors have their footing too.
Forbes is the one of the few magazines that features original articles on various topics including: finance, investing, marketing, and industry. In addition to the previously mentioned, the Forbes Africa magazine also features articles on technology, science, communications, and law.
Forbes is famously known for its lists and rankings, including lists of the richest Americans (the Forbes 400); and rankings of world’s top companies (the Forbes Global 2000). One such list that was lately released is the Forbes Africa magazine list of the 50 Richest Africans 2013; where Nigerian industrialist Aliko Dangote is at the No.1 spot, with a net worth of $20 billion.
Forbes Africa’s mission is “Creating value and empowering people by accurately and passionately telling Africa’s business story – first.” It is distributed in South Africa, Nigeria, and Kenya.
Apart from offering topics such as “The World’s Most Powerful People,” “Global High Performers,” and “The World’s Billionaires,” the magazine also features various topics from around the continent, adding relevant content, where necessary, from partners in the US.
The magazine makes the connection from various patterns, and explores beyond the obvious, to give insights of a completely different kind. This serves to deliver sharp, in-depth, and engaging stories written by experts who use an African standpoint to look at global and domestic issues.
Forbes has come to come to be known as a media brand that documents all things interesting and encourages business, culture, innovation, leadership, politics, entertainment, and technology. The distinguishing factor for Forbes is their special access to all of the world’s most powerful people; who are game changers and influencers in advancing industries across the globe.
Since 1917, Forbes magazine has been providing world business leaders useful strategic insights into the business world. A part of the Forbes’ initiative is to introduce in their agenda, cover stories of celebrated people who are changing the world for the better: Oprah Winfrey, Bill Gates, Christine Lagarde, Jack Dorsey and more.
Forbes is an iconic status in the lexicon of American media and a huge success in both print and digital formats because of its wide editorial lens. The magazine has changed the way content is being created, propagated, read, and shared through their unique platforms of print, digital and mobile products. The Forbes Africa digital magazine and all the other Forbes e-magazines have seen an increased growth recently. It is so much easier now to carry your digital copy of the Forbes Africa rather than a paper magazine. The digital magazine stays accessible on your mobile device whenever and wherever you need it, and it offers you interactive content on the fly.
There are plenty of options when it comes to mobile devices and their operating systems, including: iOS, Android, Windows, and Symbian; you also have the option of the web and the newsstand apps that are used to download and view the magazines are plenty. Most of the apps are free to download for the user, who only needs to pay for the subscriptions to the magazines they choose. Some of the apps are free for use to the publisher, who is then able to offer competent prices to the user.
Get on the band-wagon and start downloading your favorite a few magazines! Make way for digital reading!
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by Peter Ducker