Greater engagement of players is the key to increasing revenue and staying ahead of the competitors for every gaming company. Every click and player interaction with the game creates valuable data which is thoroughly analyzed by the gaming companies to ensure that players are continuously engaged and keep coming back for more.
As the gaming industry continues to grow and expand, the role of big data becomes more critical due to the accumulation of a large volume of data. Big Data takes into account every single interaction made by players with the game, storing a large volume of pure data ready to be analyzed. But the real challenge lies in making the best use of the collected data.
The global gaming industry is growing at a rapid pace each year and generating massive revenue. For this reason, the top gaming companies keep searching for new and unique ways of harnessing the best-in-class technologies to capture large portions of the market. Around 50 Tb of data per day is generated by more than 2 billion gamers in the world while around 150 Gb data per day is generated by social games. In such a scenario, the use of Big Data technology in the gaming industry doesn’t come as a surprise at all.
Gaming has become a key contributor to big data, and an effective BI system in the gaming industry allows companies to effectively arrive at conclusions regarding a gamers’ taste, levels of satisfaction, and spending patterns. This is achieved when the data collected from several external sources is analyzed against the stored historical data to provide a better gaming experience to players with uninterrupted play sessions.
Further, strategically implemented cloud-based services are proven to uniquely address all technological challenges faced by the gaming industry. Opting for cloud services from the leading cloud service providers in India is the best solution for companies that need terabyte-scale storage space and availability to the large volume of records for instant analysis at minimal long-term investment.
Understanding what drives each of the gamer segments to play for longer durations and keep coming back for more requires analyzing logs in combination with player data to identify common characteristics. This helps gaming companies improve their game and player experience on the basis of real player data feedback.
While it is true that Big Data technology and the cloud are vital for the gaming industry, it is extremely important to opt for cloud advisory services as well as big data services only from the leading big data and cloud service providers having globally recognized certified consultants who have rich experience in developing appropriate big data strategies and selecting the right-fit technology which is in alignment with the business needs of an enterprise.
by Danish Malik