While both Android and iOS mobile apps are equally powerful in making a business globally visible to the audience, it is an iOS that can give you more benefits, if you think of long-term. As per Statista reports, the world accounts for more number of Android users apps (nearly 2.5 million) than iOS apps (which is approximately 2 million). So, eventually, for the appreneurs and marketers, Apple’s App store comes second after Google’s Play Store in terms of popularity. Businesses that want to fetch a vast user base, an Android app is a perfect choice. But, if you want your app to not only seek the right users but also offer hem quality experience, then an iOS app is the thing for you. Here we have further discussed for you several factors to help you better understand why investing in an iOS app is better for your business.
The brand name says it all
One prominent reason to put an iOS app at the forefront of your business is its unique ‘brand identity’. For years, Apple holds the legacy to deliver high-quality phones and tablets. As the clear winner in the market with high brand reputation, Apple devices capture the attention of the elite segments of the population.
Smooth UX/UI of iOS devices
Undeniably, Apple masters at designing and developing the most flawless user experience for every device. Everything from the graphical interface, screen layout, animation standards to navigation are designed keeping in mind the users’ expectations. This makes all iPhone and iPad versions are highly performance-driven and hence an iOS app can offer much better customer experience.
Help you compete better
An iOS app will assist you better to stand out in the competition. From helping you to connect with your customers to increase your brand reputation, it makes your business unique from the competitors. Apart from that, every iOS device comes with excellent quality standard and innovative features which will help the app to deliver its services to users in an extraordinary way.
Number of users for iPhones are growing day by day
Even though the statistics show a larger number of Android devices than iOS, the data of the number of iOS users are reflecting an increasing trend. This means, your iOS app will see its user base growing eventually in the long run.
Enhanced level of security
There’s no question regarding the level of security offered in the Apple devices. It offers top-notch security and assurance of data privacy. This is considered to be the best aspect of using iOS. So, for apps that seek to collect information from customers, support payment facilities and facilitate data transfer, iOS is the right platform to go with. ‘
No matter how much Android has been successful in acquiring users worldwide, iOS has its distinct user bases and that will set your app apart from the rest if its built for iOS. Specified as the best mobile platform, it will help your business gain a strong digital presence and grow the revenues by meeting every user expectation in the right way.
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by Rob Stephen