Why You Absolutely, Positively Must Understand Your Blogging Audience

Did you know that financial problems are the leading cause divorced men and women say their marriages broke up?

Do you know what the second leading cause of a failed marriage is. It is a lack of communication.

Why is this important about understanding your blogging audience? Because both your financial situation and the relationship you have with your prospects are strongly and irreversibly interconnected.

Work hard on getting to know what your audience expects from you and thinks about all the time, and you will have fewer financial problems.

What Do Your Audience Want?

Running a blog is a lot like being married. There are ups and downs. A lot of hard work is involved. Some days running your blog seems like the greatest thing in the world, while at other times… well, not so much.

You can have many more good times than bad when you treat your blog like a wedding license. Once that license has been signed (you start blogging), you have promised to dedicate yourself to making sure your partner (your list, your blog followers and readers, your prospects) is happy.

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How you do this? You communicate… a lot. Do more listening than talking. Just as you would in an important personal relationship, ask your audience what they want, what needs they have, what problems need fixing and what solutions have eluded them.

If you don’t work to truly understand what your audience wants, you will never realize the incredible rewards that a healthy union between yourself and your target audience can deliver.

What’s Happening In Your Market?

You probably know your market very well.

  • What is not being provided right now?
  • What are the problems that people in your market, your target audience, are having?

You may think that your online business could never be a global success. However, when you develop a unique story, a unique slant, a different approach or “out-of-the-box” way of approaching your marketplace, your business and brand can experience massive growth in a very short period of time.

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A lot of bloggers chose their target market because of some major problem they solved in their own life. Everyone can relate to personal struggles. If you can show how your blog can solve similar problems, while relating how you overcame yours, those members of your audience that can identify with your struggle will connect with you.

Anyone can slap up a blog or write an e-book on a subject they are interested in or know a lot about. You have to go one step further, and make your blog, unique or different in some way.

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by Jon Allo

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